Digital transformation can result in reduced technology overhead, completely new revenue streams, better customer experience, improved organizational efficiencies, and more depending on your company’s targets and objectives. Hitting those targets is no small feat, as digital transformation projects can be multi-year undertakings that involve inter-departmental collaboration and stalwart commitment to success.
Partnering with a transformation consultant can help you reach your goals for transforming your business. Contact A&E Solutions for a complimentary technology audit.
We’ll help you establish an understanding of your current technology state and analyze its strengths and weaknesses with relation to your goals.
Step 1: Map the Journey Companies should identify its customer personas and engagement points upfront. Understand how your organization reaches its customers and where the pain points in that process exist currently. For example, if you’re an online retailer whose revenue is mainly accounted for through the sale of products via a Bigcommerce store, you should have an intimate understanding of that platform and how it both meets your needs and falls short.
Step 2: Analyze Your Current System The next step is to analyze your current technology systems and conduct an audit of current digital assets and processes. This will help establish the strength and weakness of your current technology environment, and provide the foundation for establishing your desired state. We call this a gap analysis. Conducting a gap analysis will highlight digital transformation deliverables and tasks that are crucial to you achieving your end goals.
Step 3: Choose Your CMS The third step is to choose your CMS and preferred technologies. As a transformation consultant, we inform this stage of the digital transformation with the gap analysis conducted in step 2. Selecting your CMS lays the foundation for your digital environment for years to come. For example, if your IT department has a preferred development framework of Angular, selecting certain content management systems - like AEM - will cause systemic development and staffing problems.
Step 4: Compare the Old Ecosystems (Old vs. New) This step is concerned with what can stay and what can go. We often see enterprise organizations having a mindset which promotes a complete rehaul of their entire technology infrastructure. Sometimes, this is necessary. Most of the time, it’s not. Certain components of your technology stack might be suited for playing a role in your desired state. Simply retiring your entire ecosystem will inflate costs and delivery timelines unnecessarily.
Step 5: Out-of-the-Box vs. Custom Companies undergoing a digital transformation often desire a completely custom-build that is tailored to their needs. However, in some cases, a completely custom solution is not required and will impact the return on investment of your digital transformation project. It’s also important to note that depending on the established objectives during the planning and audit phases of transformation, a mix of custom and out-of-the-box could be desirable. There is no such thing as a black and white digital transformation approach.
Step 6: Kickoff/Delivery After developing and implementing new technology infrastructure, it’s time for launch and kickoff. Keep in mind that digital transformation projects do have beginnings and ends, but maintaining a healthy and modern technology infrastructure and company culture is a constant endeavor.
Is your enterprise organization considering a transformation project? Let’s get started today by conducting a complimentary technology audit.